Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. Swarovski produces crystals of the finest quality. The company's name has become synonymous with genuine crystal. Swarovski's specialized manufacturing processes, together with the highest quality raw materials, guarantee the highest possible degree of precision, component quality, consistency, and unmatched brilliance.